SEO is a process of implementing many different strategies to allow your website to rank highly on Google. SEO is the most effective way to increase traffic to your website and increase your brand awareness. SEO includes a number of strategies including Technical SEO, On-Page Optimisation, Off-Page Optimisation such as Backlinks, Keyword Research and Content Creation. 

If your goal is to generate leads, increase sales and grow your online exposure, we can help. If your business sells a product/service and requires customers to attend your shop or visit your website, SEO will work for you. When done correctly, SEO can be a game changer for your business and allow your business to become one of the most recognised brands in your industry. When people go online to search for a Plumber, they will find the most optimised Plumbing website on the top of Google. 

Unfortunately, there is no answer to that. There is no magic formula when it comes to SEO. It takes time and no two cases are ever the same. There can be many different ranking factors for many different industries. A large website with a solid foundation and good backlinks may see results in a shorter period of time, while a new or smaller website may take months to grow. SEO is not a quick fix. There are ways to fast track this and SEO companies that promise you this do not have your best interests at heart. Black Hat SEO will ensure your website will nosedive in the long run. Google is too smart for these tricks. It goes without saying but we only engage in White Hat SEO tactics.

Location, Location, Location. Local SEO is Search Engine Optimisation but in a specific geographical location. If your business operates primarily in the local region, Local SEO may be the better option when it comes to online visibility as it incorporates Google searches within specific locations e.g., SEO Company Kinsale. Without Local SEO, potential customer would have to stumble across your business on the street. With Local SEO, it captures the online users searching for your product/service in a specific location displaying reviews as to the quality of your product/service. This can be in your local town, but you can also optimise in your local city also, for example if you deliver or sell to a wider geographical location. You just need to have the correct strategy in place. With a good Local SEO Strategy, Google will start to associate your business with a specific location and start to rank you higher up the Results Pages for that location.

Today, every business needs to have an online presence. Of course, word of mouth is still important. However, did you know that 80% of local people use Google Search and Maps to find local information? In today’s world, people can search online for any product/service they are in need of. This could be servicing the need of finding a cafe to buy a coffee, finding a local builder to discuss building a house or finding a local dentist to get a filling. If you want an SEO Agency in Cork, you will find Royal SEO. That is not an SEO company in Donegal, or England or anywhere else in the World. You will find an SEO firm in the location you specify. All this can be done within seconds on a mobile. Convenience! What do customers then look for? The websites on the 1st page of Google. They will then look for reviews, or photos of previous work accomplished. It is all about convenience for people. Local SEO can help get these people onto your website.

There is a couple of key attributes to optimising at a local level. If you want to optimise online visibility, you need to do three things and do them extremely well. You need to optimise Google My Business, improve your On-Page SEO and be extremely consistent across the board with local Citations to quality Backlinks.