0851875571 liam@royalseo.ie

Finding out what Metrics to Track on your Website is vitally important for monitoring SEO Strategies.

In this article, we will discuss 5 Vital Metrics to Track on your Website to analyse and optimise SEO performance. Implementing SEO is all well and good but monitoring how different aspects of SEO are tracking is vitally important. It is an insight into what works and what needs improving on your Website. This is a continuation of a previous article on tips on how to improve SEO on your website. Today we dive into how to monitor, maintain and maybe even improve on those tips.

If you require any further information or you are looking to set up a monitoring system in place, feel free to get in touch with the contact details at the bottom of this article.

  1. Organic Traffic
  2. Keywords
  3. Bounce Rate of Top Landing Pages
  4. Monitor your Domain Rating
  5. Pages Indexed by Google Search Console

1. Organic Traffic

If you are monitoring SEO, one of the key metrics to track on your website is Organic Traffic. Organic Traffic is the result of SEO and not through any forms of paid advertising. This can be done via Google Search Console. For obvious reasons, you need to track this to monitor how well your SEO strategy is working and how much Organic Traffic is being generated to your website.

Tracking Metrics

You can also pinpoint the location of your Organic Traffic. You can monitor this to ensure the geographical location you are targeting is seeing your website on SERPs. If you are receiving traffic from areas you do not sell to, you may want to find out why and redefine your SEO efforts to more local areas.

The total website traffic can be monitored in Google Analytics, but Google Search Console will provide a more accurate picture of your organic performance. It displays Total Organic Traffic, Total Organic traffic by Keyword and Total Organic Traffic from various locations.

2. Keywords

Keywords are wholly important when it comes to tracking metrics. Monitoring what Keywords work and what isn’t working can be the major difference in running a successful business, Sound extreme? Keywords are the foundation for every business hoping to prosper online. Some can be obvious such as SEO Company Cork, SEO company Ireland. But there can be less obvious, often used keywords that can bring an abundance of traffic to your website. There are many various tools on the market for helping choose the correct keywords such as SEMrush, Ahrefs and Google Keyword Planner.

3. Bounce Rate of Top Landing Pages

One of the least common but vitally important metrics to track on your website would be the Bounce Rate of Top Landing Pages. There is no point having users land on your page if they leave immediately. Monitoring the bounce rate allows you to see why they have left your site and may prompt change such as the addition of a Call to Action section. You can check the Exit Pages on your website to see where on your site people fall off the most.

4. Monitor your Domain Rating

Ahrefs and Moz both provide free searches to check your Website Authority. Although Google claims these searches do not directly display a websites authority, they are a good indicator as to how authoritative your website is. You can check Domain Authority using Moz’s Link Explorer, the MozBar here. Our preferred option at Royal SEO for tracking metrics on website authority is the Ahrefs Domain Authority Checker which can be located here:

https://ahrefs.com/website-authority-checker

These are great options to check the strength of a website and check how backlinks and linking websites you have. It also gives you a dofollow percentage. Both these pages have taken over from Googles old platform, Google Page Rank. You don’t want to get too caught up with these platforms but it is another useful tool to keep your eye on for SEO.

5. Pages Indexed by Google Search Console

Google can only find your Page if your page is indexed. If it is not indexed, it cannot be found by the Search Engine. Therefore, this an important metric to track.

To check whether your site has been indexed by search engines (Bing, Google, Yahoo etc), type your domain URL with “site:” before it, i.e. “site:royalseo.ie” into Google. The results show all of your site’s pages that have been indexed. It will also display the Meta Descriptions, so it is also a good way to check how all Meta Descriptions display on Google.